ZACHARY BAKER is a Graphic Designer and Craftsperson currently located on the historic, West Side of Detroit. His practice is filtered through craft identity, focusing on publication, type, & brand identity systems. Feel free to reach out by email.
Selected
Works
Project
ADAC Automotive is an automotive manufacturer and innovator in the field of future vehicle access technology. As a tier one supplier, ADAC primarily provides door handles and other access technology to Detroit’s Big 3, and other automotive companies.
Opening doors is about more than just products. The growth of ADAC allows them to open doors and change lives for their customers, employees, and communities.
My task was to transform ADAC promises, essences, and goals into a dynamic, yet structured animation
to be displayed on TV screens around the office manufacturing campus.
My task was to transform ADAC promises, essences, and goals into a dynamic, yet structured animation
to be displayed on TV screens around the office manufacturing campus.
After constructing the horizontal animation, ADAC requested a vertical version to accompany it for use with smaller display sizes.