ZACHARY BAKER is a Graphic Designer and Craftsperson currently located in the beautiful, historic, North End of Detroit. His practice is filtered through craft identity, focusing on publication, motion, & brand identity systems. Scroll below for projects and publications.
See my crafted objects here. Feel free to reach out by email or by phone. The personal details are here.

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ADAC Automotive

ADAC Automotive is an automotive manufacturer and innovator in the field of future vehicle access technology. As a tier-1 supplier, ADAC primarily provides door handles and other access technology to Detroit’s Big 3, and other automotive companies.  Opening doors is about more than just products. The growth of ADAC allows them to open doors and change lives for their customers, employees, and communities.

My task was to transform ADAC promises, essences, and goals into a dynamic, yet structured animation
to be displayed on TV screens around the office manufacturing campus.

After constructing the horizontal animation, ADAC requested a vertical version to accompany it for use with smaller display sizes.