Orna Keret, My Mom
Publication Design + Experience

Zachary Baker, with Lucy Van Eerde
(Collaborative Spreads)

How do we remember our mothers as children? is it different now? Has our perception changed, or is it still the same woman?

In episode 788, of “This American Life”,
Ira Glass has conversations with old friend, and Israeli writer Etgar Keret- exploring the experiences he had with his own mother:

Entrepreneur, Fashion Icon, Ruthless Protector, & Holocaust Survivor - Orna Keret;

This publication serves as the proof of her own legacy, one that she would not let be defined by the Nazis.

She was more than that-

She was Orna.


We found it important, as oppossed to focusing on traditional type play, to pull character and truth from the stories themselves-

Illustrating the essence of each story through shape and color of the text itself.

Letters From Me, to You - Orna Pt.2
Experience Design

Zachary Baker, Lucy Van Eerde
(Collaborative Experience)

This experience functions as a kit of parts, both digital and analog, a documentation of our own stories, as well as the opportunity to document your own.
Taking inspiration from This American Life #788, the talents of Etgar Keret, we aim to celebrate the everyday happenings of life using storytelling in congruence with writing; as a channel for shared experience. From the mundane, to the exciting.

We hope you stay for a while, and while you’re here- tell us a story.